Mission: Explain the service using Grover's preexisting visual language and tone.
Roles: Concept development, 2D animation, 3D animation, sound design
Produced by: Kingdom of Something
We developed a concept and script together with an external copywriter. Then, we translated the script into visuals, trying to utilize Grover's surrealistic, abstract imagery while conveying the message in a clear and concise manner.
Blending 3D, 2D graphics and live-action footage, my focus was on animating and compositing the assets, and then stitching the different scenes together into one smooth ride through the Grover universe.